Resources Library by ANA

The MRC minimum standards

This paper explains the use of the MRC (Media Rating Council) Minimum Standards as evaluation criteria for different types of media measurement including the special consideration given before using them for site centric measurement.

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: George Ivie, Nick Terlizzi

Company: Ernst and Young Services Pty Ltd

June 1, 2001

To fuse or not to fuse?

The aim of the paper is to provide guidelines for the non-technical media practitioner. It will argue that while the principles of fusion are sound they do not provide a catchall solution and caution should be exerted in using it as a general media...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions

Authors: Richard Dodson, Sheila Byfield

August 1, 1999

Foreword

ESOMAR, as the leading worldwide association of research professionals, considers it necessary to provide an overview of the state-of-the-art of the research industry at regular intervals. This helps build common frames of reference, both for curious...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Mario van Hamersveld

September 1, 1998

Quality and ethics in market research and social research

Quality in marketing and opinion research is difficult to define, as it means different things to different people. To some, it means carrying out research studies in accordance with current best practice, using methodologies which are ‘state of...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Ivor Shalofsky

September 1, 1998

Introduction

ESOMAR’s mission is to promote the use of opinion and marketing research, for improving decision making in business and society, worldwide. This Handbook aims to promote the highest technical and ethical standards and, by doing so, builds on...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Juergen Schwoerer

September 1, 1998

Public opinion measurement

This paper presents the way in which content analysis of the Europe-wide written press and television can be applied to study trends in public opinion and in market development, and to evaluate the success of communication policies. The first part...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Ton Broeders, Anna Melich

September 1, 1997

New attributions of the Latin American market researcher in face of globalization (Portougese)

This study is aimed to investigate if the market globalization has brought changes to the market research activities in Latin America and in the attributions of market researchers, whether they are working in -suppliers- the institutes or in...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Silvio Pires de Paula

June 15, 1997

How to cope with sensitive issues in market research

The primary purpose of this paper is to illustrate the implication of sampling, recruitment and respondent interviews when conducting research on ‘sensitive’ topics in the global marketplace. The paper will discuss how cultural...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: Mila C. Montemayor-Orr

June 15, 1997

New attributions of the Latin American market researcher in face of globalization

This study is aimed to investigate if the market globalization has brought changes to the market research activities in Latin America and in the attributions of market researchers, whether they are working in -suppliers- the institutes or in...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Silvio Pires de Paula

May 1, 1997